Voya Financial: Better Together
360 Campaign // Conception, Art Direction, & Design
When it comes to working better together, Voya knows a thing or two. And so do twins!
For this campaign we were tasked with emphasizing the importance of combining your workplace benefits and retirement savings in a fun, visually engaging way. We elevated the art direction in this work, playing with duplicity and symmetry to make our spots feel engaging and fun, to stand out in an oftentimes traditional category.
In the Press:
AGENCY: BBDO Atlanta
CCO: Robin Fitzgerald
CD: Mike Hanley
SR AD: Lucy Orr
SR CW: Greg Paton-Ash
DIRECTOR: Romain Quirot
PRODUCTION: REVERSE