Voya Financial: Better Together
360 Campaign // Conception, Art Direction, & Design
When it comes to working better together, Voya knows a thing or two. And so do twins!
For this campaign we were tasked with emphasizing the importance of combining your workplace benefits and retirement savings, while staying within the traditional “walk and talk’ style. Our biggest goal with this work was to clearly deliver this specific message, while pushing the visuals and creating fun, engaging spots that stand out in a traditional category.
In the Press:
Agency: BBDO Atlanta
CCO: Robin Fitzgerald
CD: Mike Hanley
SR AD: Lucy Orr
SR CW: Greg Paton-Ash