Illustration Work

A small sampling of my illustration work.

Bar/ista

I had the opportunity to do branding project for a coffee shop set to open in downtown Alpharetta. They needed everything from full branding to in-store design, to the name itself. The idea for the establishment was to lean into duality, serving as a coffee shop during the day and a bar at night.

Walt Whitman famously said, “Do I contradict myself? Very well then, I contradict myself. I am large. I contain multitudes.”

We positioned the brand off of this insight, framing it as a place to celebrate your multitudes; a home away from home meant to encompass all of the in-between moments in life.

Here are are a few excerpts from the final brand book, which is available by request. It’s 45 pages total, so sticking to the highlights.

CW: Emma Murphy

Creature Comforts Brewing Redesign

A brand redesign that incorporates the boldness of a curiously strong beer brand with notoriously curious animals.

Fan Art For Change

Movies and TV shows are the foundation of our culture - to the extent that they have a strong impact on the way we think and perceive our world. In context they make sense, but the moment you take them away from their respective stories and fandoms, they become even more powerful.

Powerful enough to inspire us to make change in our real world.

To illustrate this, I designed a series of minimalist movie posters paired with seemingly familiar quotes that take an unexpected turn to highlight injustices in our world.

Quick note - I actually made these a few years ago (like pre-covid!) and a lot has changed in our world since. I’m planning to pick this project back up and add to the collection in the remaining few months of 2024.

“The Lost Names”

Short-Form Documentary // Conception, Storytelling, & Art Direction

Central OAC is a non-profit organization that helps people experiencing homelessness obtain identification. These IDs are often the first step toward shelter and employment. Still, funding ID services has proven difficult for them, as the impact of the IDs is often not readily apparent to donors.

Central OAC asked our team to create a 5-minute promotional video for them that felt personal, while inviting donors into the lives of those benefitting from Central OAC. The goal of our project was to show a different side of an often misrepresented population and also capture both the literal and emotional significance of receiving an ID.

We decided to first dissect the emotional significance of having an ID. Identification is not just about getting a piece of paper; it's about being recognized as separate from the person right next to you and given a chance to exist outside a statistic or stereotype. Without IDs, these guests are automatically disqualified from jobs, programs, and many kinds of assistance. Essentially, they're treated as if they do not exist. But Central OAC helps them get their names back, and with their names, the opportunity to be seen.

With that framework in mind, our team spent several weeks at Central OAC, interviewing guests and employees to tell a holistic story.

Awards

Atlanta Addys | Pro Bono | Silver

Agency: 22squared
CCO: Matt O’Rourke
AD: Lucy Orr
CW: Emma Murphy
Shooter / Editor: Gabe Cuomo