Honeybaked Ham: It’s a Honeybaked Day

Online Video Campaign // Conception, Art Direction, & Music Composition

HoneyBaked Ham is a brand that most people associate with holidays and special occasions where you have to feed a crowd. Not exactly a go-to for takeout on a random Tuesday.

To launch HoneyBaked Ham’s everyday family meals, we were tasked with the challenge of finding a way to lean on the HoneyBaked Ham brand recognition, while promoting new meals for any occasion. And what better way to launch everyday family meals than an everyday mom who’s singing all about HoneyBaked Ham at her piano kitchen table.

*Note - these are guaranteed ear-worms, so watch with caution.

To make this idea come to life, we created a kitchen table that doubled as an actually playable piano.

Agency: BBDO Atlanta
CCO: Robin Fitzgerald
CD: Mariana Costa
SR. AD: Lucy Orr
SR. CW: Greg Paton-Ash
DIRECTOR: Jim Issa
PRODUCTION: Big Hat Productions