The Home Depot | Tier 1 event work
SPRING 2025
360 Campaign// Conception, Art Direction, & Design
It’s Spring at The Home Depot and this year we’re changing things up. For the first time in our event work, we launched a new way of connecting with our customers by breaking the fourth wall and talking to directly camera.
For this campaign, we were tasked with bringing to life three unique events: Spring Starts, Spring Black Friday, and Spring Deals. Our team worked to give each event its own distinct personality with unique social launch spots, broadcast, and new branding to create a full campaign that’s as varied as the season itself.
Spring Starts
Spring Black Friday
Spring Deals
The Results?
This campaign completely rethought the The Home Depot’s approach to their biggest sales event of the year, creating 3 unique Spring events, doubling shopping intent while driving 6% YOY sales growth and 19% online traffic increase.
Agency: BBDO Atlanta
CCO: Robin Fitzgerald
CD: Jenn Tranbarger
ACD: Emily Miller
ACD: Quinncy Bynum
SR AD: Lucy Orr
SR CW: Greg Paton-Ash
SR AD / Editor: Danny Cary
SR CW: Stacie Strobbe
DIRECTOR: The Fold
PRODUCTION: Bunker
The Home Depot: Holiday
360 Campaign// Conception, Art Direction, & Design
It’s officially holiday season at The Home Depot! And 8 broadcast spots, 16 OLV ads, and over 300 social units later, we are very much ready for it. Here is a small sampling of the work we created for this campaign:
Holiday Brand Work
Holiday Event Work
Social
Agency: BBDO Atlanta
CCO: Robin Fitzgerald
CD: Jenn Tranbarger & Noah Blinder
SR AD: Lucy Orr
SR CW: Greg Paton-Ash
SR AD: Alex Somoza
CW: Karl Mitchell
DIRECTOR: Ed Nammour
PRODUCTION: Free Market Films
Do Your Spring
360 Campaign // Conception, Art Direction
After a long winter, Spring brings a time of newness and endless opportunity. And The Home Depot is here to help you transform those project dreams into reality so you can do your thing this Spring.
AGENCY: BBDO Atlanta
CCO: Robin Fitzgerald
CD: Jenn Tranbarger
SR. AD: Lucy Orr
SR. CW: Greg Paton-Ash
SR. AD: Robert Hajek
SR. CW: Jacob Scott
DIRECTOR: Ed Nammour
PRODUCTION: Free Market Films
Labor day your way
360 Campaign // Conception, Art Direction
At The Home Depot, an extra day off over Labor Day weekend simply means more time to get ahead. While others are lounging at the beach, our Doers are out there doing, because for them ‘you time’ is DO time. So, this year we’re going to celebrate Doers doing Labor Day their way.
This campaign was so successful in 2022 that The Home Depot chose run both spots again the following year for Labor Day 2023.
Broadcast
Social
AGENCY: BBDO Atlanta
CCO: Robin Fitzgerald & Matt McDonald
CD: Banks Noel
SR. AD: Lucy Orr
SR. CW: Greg Paton-Ash
DIRECTOR: Ed Nammour
PRODUCTION: Free Market Films
Year-Long Appliances
We were tasked with creating work to advertise for The Home Depot’s appliance catalog and create work for the entire year with one production. This meant creating brand-focused broadcast spots for each brand (GE, Samsung, LG, and Whirlpool) as well as 5 other individual that highlighted each brand + The Home Depot’s appliance showroom.
Confused yet?
As a result, this shoot turned into a crazy matrix of eleven spots all of which used similar footage for different brands. In the end, we were able to create a robust campaign for The Home Depot’s appliance offerings all while exploring new territory for the brand in incorporating UX styled graphic overlays in this work.
Broadcast - Brand
Why The Home Depot (brand + store)
AGENCY: BBDO Atlanta
CCO: Robin Fitzgerald
CD: Jenn Tranbarger
SR AD: Lucy Orr
SR CW: Greg Paton-Ash
DIRECTOR: Danielle Katvan
PRODUCTION: First Avenue Machine
Summer Storage & Bath Event
360 Campaign // Conception, Art Direction
We created a campaign to help you take the guesswork out of home organization and promote The Home Depot’s Summer Storage and Bath event.
AGENCY: BBDO Atlanta
CCO: Robin Fitzgerald & Matt McDonald
CD: Mariana Costa
SR. AD: Lucy Orr
SR. CW: Greg Paton-Ash
SR. CW: Scott Biear
JR. AD: Luis Baca
DIRECTOR: Brig & Bobby White
PRODUCTION: Tool