The Home Depot | Tier 1 event work

Do Your Spring

360 Campaign // Conception, Art Direction

After a long winter, Spring brings a time of newness and endless opportunity. And The Home Depot is here to help you transform those project dreams into reality so you can do your thing this Spring.

Agency: BBDO Atlanta
CCO: Robin Fitzgerald
CD: Jenn Tranbarger
SR AD: Lucy Orr
SR CW: Greg Paton-Ash
SR AD: Robert Hajek
SR CW: Jacob Scott

Labor day your way

360 Campaign // Conception, Art Direction

At The Home Depot, an extra day off over Labor Day weekend simply means more time to get ahead. While others are lounging at the beach, our Doers are out there doing, because for them ‘you time’ is DO time. So, this year we’re going to celebrate Doers doing Labor Day their way.  

This campaign was so successful in 2022 that The Home Depot chose run both spots again the following year for Labor Day 2023.

Broadcast

Social

Agency: BBDO Atlanta
CCO: Robin Fitzgerald & Matt Mcdonald
CD: Banks Noel
SR AD: Lucy Orr
CW: Greg Paton-Ash

Year-Long Appliances

We were tasked with creating work to advertise for The Home Depot’s appliance catalog and create work for the entire year with one production. This meant creating brand-focused broadcast spots for each brand (GE, Samsung, LG, and Whirlpool) as well as 5 other individual that highlighted each brand + The Home Depot’s appliance showroom.

Confused yet?

As a result, this shoot turned into a crazy matrix of eleven spots all of which used similar footage for different brands. In the end, we were able to create a robust campaign for The Home Depot’s appliance offerings all while exploring new territory for the brand in incorporating UX styled graphic overlays in this work.

Broadcast - Brand

Why The Home Depot (brand + store)

Agency: BBDO Atlanta
CCO: Robin Fitzgerald
CD: Jenn Tranbarger
SR AD: Lucy Orr
SR CW: Greg Paton-Ash

Summer Storage & Bath Event

360 Campaign // Conception, Art Direction

We created a campaign to help you take the guesswork out of home organization and promote The Home Depot’s Summer Storage and Bath event.

Agency: BBDO Atlanta
CCO: Robin Fitzgerald & Matt McDonald
CD: Mariana Costa
SR. AD: Lucy Orr
CW: Greg Paton-Ash
CW: Scott Biear
Jr. AD: Luis Baca