Georgia Lottery: Beneficiaries

Broadcast Campaign // Conception & Art Direction

For the past 21 years, the The Georgia Lottery has awarded over $30 billion to help fund education in Georgia. Yet, most people are unaware of the impact that the lottery plays on education.

For this campaign, we chose to reimagine this, illustrating the connection between children and their future and how the Georgia Lottery plays a key role in turning dreams into reality.

Agency: BBDO Atlanta
CCO: Robin Fitzgerald
CD: Derrick Ogilvie
CD: Jon Mueller
SR AD: Lucy Orr
SR CW: Greg Paton-Ash