Sebastian Halloween Month

Social Side Project // Conception, Art Direction, Copywriting, Costuming, Photography, Editing, Dog Handler…

I know dog instagram accounts are absurd. But I've loved using Sebastian's as a sandbox for weird creative challenges most accounts wouldn't attempt.

Like dress him up every day of October for Halloween in 2020. And 2021, 2022, 2023,2024,2025. And probably 2026.

What began as a silly Covid side project to inject some much-needed creativity and levity into 2020 has now become an annual tradition. To make it a creative challenge, I set a few parameters for myself:

1. Make each costume day-of.
2. $31 budget for all 31 days of October
3. Only use stuff I already have or got for free

186 dog costumes later, this has become my favorite side project and the highlight of October that I plan to do for year 7 in 2026. No photoshop, no AI, this is just me using my creative brain to make costumes for my dog. Here are some highlights of Sebastian’s many costumes. To view all 186 dog costumes, visit @seb_inthecity on Instagram.

Want for Sebastian to dress up as something specific? We are now accepting costume ideas for the 2026 Season!

Best of Halloween 2020

Best of Halloween 2021

Best of Halloween 2022

Best of Halloween 2023

Best of Halloween 2024

Best of Halloween 2025

Creative Director: Lucy Orr
Dog: Sebastian