Georgia Lottery

Broadcast Campaign // Conception & Art Direction

Big Bills Scratcher

What’s better than snakes on a plane? Presidents on a plane. Especially when they ask for an upgrade.

The Georgia Lottery clients loved this work so much that they wanted to bring back our presidents a few months later, this time bringing modern technology to their world.

Elevator

The Georgia Lottery clients asked us to make a TV spot about cash exploding out of a scratcher. We took this simple premise and pushed it further—imagining the most inconvenient yet visually striking place for it to happen.

Quick Win

With Quick Win from the Georgia Lottery, you can win cash instantly. But not everything is truly better fast…

Awards:

Atlanta Addy Awards | Gold Atlanta Addy - Georgia Lottery “Coach” | Internet Commercial

AGENCY: BBDO Atlanta
CCO: Robin Fitzgerald
CD: Derrick Ogilvie
CD: Jon Mueller
SR. AD: Lucy Orr
SR. CW: Greg Paton-Ash
DIRECTOR: Declan Lowney (Presidents), Dan Aronin (Elevator), Ben & Dave (Quick Win)
PRODUCTION: Minted (Presidents), Shadowlight Pictures (Elevator), Community Films (Quick Win)