ToyotA: PredictablE is Sexy

Broadcast Campaign // Conception & Art Direction

How do you convince people to buy the most vanilla of cars?

You embrace it.

There’s nothing more reliable than a Toyota Corolla. It’s the car that calls exactly when it says it will. And always picks you up on time. And that’s exactly how we like it. With the voices of Reddit as our inspiration, we created a campaign that leans into the beauty of reliablity and flips the traditional narrative of what it means to be cool. Because to us, predictable is sexy.

Broadcast

Social

In social, we played with a pixellated effect to make innocent content appear to be scandalous.

Toyota Corolla | For Figuring It Out As You Go

Broadcast Campaign / Conception & Art Direction

In another campaign for Corolla, we highlighted how the Toyota Corolla is often seen as the intro car for when you’re figuring out life. And real talk… your early-twenties are a weird time and you still have a lot of questions. Like that time you Facetimed Mom to ask her if the chicken you were cooking looked too pink. Or last week when searched “What is an EFT?” under the table, while smiling and nodding along as your Bumble date kept talking about work.

Or maybe it’s a simple conundrum of following the guidelines of how much water the internet told you to drink on a cross-country roadtrip without a bathroom in sight.

Broadcast

AGENCY: 22squared
CD: Laura Hauseman & Alex Lukacs
ACD: Mo Lockard
AD: Lucy Orr
CW: Emma Murphy
DIRECTOR: Joachim Back (Predictable is Sexy)
PRODUCTION: Stink Films (Predictable is Sexy)
DIRECTOR: Win Bates (Water)
PRODUCTION: Tool (Water)