ToyotA: Predictability is Sexy

Broadcast Campaign // Conception & Art Direction

How do you convince people to buy the most vanilla of cars?

You embrace it.

There’s nothing more reliable than a Toyota Corolla. It’s the car that calls exactly when it says it will. And always picks you up on time. And that’s exactly how we like it. In this campaign, we flip the traditional narrative of what it means to be cool. Because to us, predictability is sexy.

Broadcast

Toyota Corolla | For Figuring It Out As You Go

Broadcast Campaign / Conception & Art Direction

We also did another campaign for Corolla, this time highlighting how the Corolla is often seen as the intro car for when you’re figuring out life. And let’s be honest - your early-twenties are an odd time and you still have a lot of questions about life. Like that time you Facetimed Mom to ask her if the chicken you were cooking looked too pink. Or last week when searched “What is an EFT?” under the table, while smiling and nodding along as your Bumble date kept talking about work.

Or maybe it’s a simple conundrum of following the guidelines of how much water the internet told you to drink on a cross-country roadtrip without a bathroom in sight.

Broadcast

AGENCY: 22squared
CD: Laura Hauseman & Alex Lukacs
ACD: Mo Lockard
AD: Lucy Orr
CW: Emma Murphy
DIRECTOR: Joachim Back (Predictability is Sexy)
PRODUCTION: Stink Films (Predictability is Sexy)
DIRECTOR: Win Bates (Water)
PRODUCTION: Tool (Water)