Instax square 2

Product Launch Campaign // Conception & Art Direction

Instax launched a new version of their beloved Square 2 camera. In a world filled with so many distractions, we reimagined what it looks like to see life through a new, simpler lens. The Instax Square 2 allows you to escape to the analog world that so many people crave in our busy world.

Agency: McCann NY
ECD: Marcelo Noguera
CD: Haley Cole, Lindsey Aquino, Owen Weeks, Erika Levine
SR. AD: Lucy Orr + Megan Weber
DIRECTOR: Rodrigo Inada
PRODUCTION: Partizan