the Honeybaked ham company X Laura rutledge| slide into gameday

Social Campaign // Conception & Art Direction

Gameday is prime time for food moments. But as a brand considered more of a holiday staple than a tailgate food, Honeybaked Ham isn’t typically a part of that conversation.

To launch HoneyBaked Ham’s new sliders, we partnered with ESPN's Laura Rutledge to literally slide into gameday and seamlessly integrate our product into the energy and culture of sports fandom.By using Laura's authentic connection with sports fans we positioned HoneyBaked Ham sliders as a must-have gameday essential and not just a food reserved for formal occasions.

Agency: BBDO Atlanta
CCO: Robin Fitzgerald
CD: Mariana Costa
CD: Patrick Almaguer
SR. AD: Lucy Orr
SR. CW: Greg Paton-Ash
DIRECTOR: Aaron Putnam
PRODUCTION: Working Title Partners