Georgia Lottery

Broadcast Campaign // Conception & Art Direction

NUTCRACKER

Holiday scratchers are the gift that everyone wants to get - especially when you keep getting the wrong gift. Here is the timeless, holiday tale of a Nutcracker and his desire to be understood.

Awards

The One Show | Shortlist - Georgia Lottery “Nutcracker” | Online-only Films & Video - 31-60 Seconds - Single
National Addy Awards | Silver National Addy - Georgia Lottery “Nutcracker” | Internet Commercial
District 7 Addy Awards | Gold District 7 Addy - Georgia Lottery “Nutcracker” | Internet Commercial
Atlanta Addy Awards | Judges’ Choice - Georgia Lottery “Nutcracker” | Internet Commercial
Atlanta Addy Awards | Silver Atlanta Addy - Georgia Lottery “Nutcracker” | Internet Commercial
North American Lottery Awards | Georgia Lottery “Nutcracker | Best Instant Game TV Spot

Big Bills Scratcher

What’s better than snakes on a plane? Presidents on a plane. Especially when they ask for an upgrade.

The Georgia Lottery clients loved this work so much that they wanted to bring back our presidents a few months later, this time bringing modern technology to their world.

Elevator

The Georgia Lottery clients asked us to make a TV spot about cash exploding out of a scratcher. We took this simple premise and pushed it further—imagining the most inconvenient yet visually striking place for it to happen.

Quick Win

With Quick Win from the Georgia Lottery, you can win cash instantly. But not everything is truly better fast…

Awards:

Atlanta Addy Awards | Gold Atlanta Addy - Georgia Lottery “Coach” | Internet Commercial

AGENCY: BBDO Atlanta
CCO: Robin Fitzgerald
CD: Derrick Ogilvie
CD: Jon Mueller
SR. AD: Lucy Orr
SR. CW: Greg Paton-Ash
DIRECTOR: Michael Downing (Nutcracker), Declan Lowney (Presidents), Dan Aronin (Elevator), Ben & Dave (Quick Win)
PRODUCTION: Sweetshop (Nutcracker), Minted (Presidents), Shadowlight Pictures (Elevator), Community Films (Quick Win)