THE HOME DEPOT: Fast Fixes

360 Campaign// Conception, Art Direction, & Design

The Home Depot has fast delivery, but other competitors seem to get all of the attention. So we recruited a few familiar (and famously fast) faces to help show just how fast delivery can be with The Home Depot.

Broadcast

Launch teasers

To launch the campaign, we created a series of social teaser videos with Allyson and Michael. These were shared on social ahead of the official campaign launch.

Additional Social Videos

Logo Design & Branding

I designed the official “Fast Fixes” logo lockup along with some other fun branding elements for the campaign. For this, I took inspiration from vintage design elements rooted in speed and energy, using bold geometric forms to translate the promise of fast delivery into a visual icon that shows movement and urgency but remains distinctly Home Depot.

College Gameday

The campaign launched alongside Michael Phelps appearing on College Gameday as the guest picker.

Awards

District 7 Addy Awards | Silver District 7 Addy - The Home Depot “Fast Fixes with Phelps & Felix” | Integrated Campaign
Atlanta Addy Awards | Gold Atlanta Addy - The Home Depot “Fast Fixes with Phelps & Felix” | Integrated Campaign
Atlanta Addy Awards | Gold Atlanta Addy - The Home Depot “Fast Fixes with Phelps & Felix” | Social Media Campaign
Atlanta Addy Awards | Silver Atlanta Addy - The Home Depot “Fast Fixes with Phelps” | TV Advertising Single Spot
Atlanta Addy Awards | Silver Atlanta Addy - The Home Depot “Fast Fixes with Felix” | TV Advertising Single Spot

AGENCY: BBDO Atlanta
CCO: Robin Fitzgerald
CD: Jenn Tranbarger
SR. AD: Lucy Orr
SR. CW: Greg Paton-Ash
DIRECTOR: Maggie Carey
PRODUCTION: Caviar